The Why Behind!

Improve employee engagement through fun-filled gaming experiences.

Natural Frequency for Fundoo Friday?

No of Tournaments/Games played in a month - The more teams will play together on games -> the monthly retention of users -> Creates revenue impact

• Casual Users : once or twice a month
• Core Users 3-4 times a month
• Power Users : 2-3 times a week, 8-15 times a week

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Core E&R Metrics -> How Fundoo Friday users can experience the core value proposition repeatedly?

More tournaments, quests and challenges

Unlocking achievements, titles, and rewards

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Actions that make someone an active user:

1) Free User

• Someone clicks on "Play Now" and completes playing a single player,
• Someone plays "Multiplayer" and has also on-boarded at least 3 employees.
• Someone who extends the 30 day free trial at least once upon the expiration.

2) Paid User

• Someone purchases a paid subscription.
• Renews the subscription once it expires.

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Depth and Frequency are the core factors to be focused to improve engagement and retention.

1) Number of Games played in a week

The more games (especially multiplayer games) the users play, higher would be the retention.

2) Type of Game played

Scheduling tournaments is a sign that the employees are having cross functional and inter team competitions that will increase the retention.

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Reasons Users Churn: 

• Insufficient Onboarding/UX (Voluntary)
• Pricing - Sensitivity to Pay for Games (Voluntary) 
• Influencer Leaving the company (Involuntary) 
• Lack of Depth in the product (Voluntary) 
• Lack of Breath in the product (Voluntary) 

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Resurrection Campaigns

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Campaign 1: "Discover What's New!"

Objective: To inform inactive users about recent updates and improvements on Fundoo Friday, and encourage them to explore new features.

Segmentation:

• Target Audience: Inactive users interested in exploring new features.
• Criteria: Users who have not engaged with the platform for a period of time and have previously shown interest in new updates or features.

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Pitch/Content:

• Messaging: "Check Out What's Fresh on Fundoo Friday!"
• Content: Showcase the latest updates, games, tournaments, and social features introduced on Fundoo Friday. Highlight the excitement of discovering new experiences on the platform.

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Offer:

• Exclusive Access: Provide inactive users with exclusive access to a newly released game or tournament to incentivize their return.
• Limited-time Offer: Create a sense of urgency by offering the exclusive access for a limited period.

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Frequency and Timing:

• Timing: Send the campaign quarterly to coincide with major updates or releases on Fundoo Friday.
• Frequency: This campaign will be sent out periodically to keep inactive users informed about new developments on the platform.

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Success Metrics:

• Engagement Metrics: Track user engagement levels, logins, game plays, and interactions with new features.
• Feedback: Gather feedback from users about the new updates and improvements introduced on the platform.

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Campaign 2: "We Miss You!"

Objective: To reconnect with inactive users who were once active on the platform and encourage them to return.

Segmentation:

• Target Audience: Inactive users who have previously been active on the platform.
• Criteria: Users who have not engaged with the platform for at least 30 days after being active.

Pitch/Content:

• Messaging: "We Haven't Seen You Lately! Come Back and Reconnect with Fundoo Friday!"
• Content: Remind users of their past achievements and experiences on Fundoo Friday. Personalize the message to make them feel valued and missed.

Offer:

Personalized Discount or Bonus: Offer a special discount -> Discount on subscription fees.

Frequency and Timing:

• Timing: After 30 days of user inactivity to give them enough time to disengage and then miss the platform.
• Frequency: Regular campaign to keep trying to get people back interested.

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Campaign 3: "Game of the Week Challenge"

Objective: To re-engage inactive users interested in gaming by promoting a featured game or tournament each week.

Segmentation:

• Target Audience: Inactive users interested in gaming.
• Criteria: Users who have not engaged with gaming content on the platform recently.

Pitch/Content:

• Messaging: "Join the Game of the Week Challenge!"
• Content: Promote the selected game or tournament of the week, highlighting its exciting features and challenges. Emphasize the competitive spirit and fun of participating.

Offer:

• Special Rewards: Offer exclusive rewards or prizes for users who participate in the weekly challenge. Rewards could include bonus points, virtual currency, or special badges.

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Frequency and Timing:

• Timing: Weekly, with each week featuring a different game or tournament.
• Frequency: Consistently run the campaign every week to maintain user interest and engagement.

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Success Metrics:

• Participation Rate: Measure the percentage of inactive users who participate in the weekly challenge.
• Engagement Metrics: Track user engagement levels, such as logins, games played, and time spent, during and after the campaign.

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Campaign 4: Weekend Warrior

Objective: To re-engage inactive users during their weekend leisure time by promoting weekend gaming activities on Fundoo Friday.

Segmentation:

• Target Audience: Inactive users with weekend leisure time.
• Criteria: Users who have not logged in or engaged with Fundoo Friday for at least 30 days and have previously shown activity patterns during weekends.

Pitch/Content:

• Messaging: "Unwind and Have Fun with Fundoo Friday! Join the Weekend Warrior Challenge for a Relaxing Gaming Experience!"
• Content: Highlight the benefits of weekend gaming for relaxation and stress relief. Emphasize the opportunity to connect with colleagues and friends in a fun and casual environment.

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Offer:

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• Weekend-Themed Challenges: Create themed challenges or tournaments specifically designed for weekend play. Examples could include "Friday Night Fun" tournaments, "Saturday Showdown" challenges, or "Sunday Funday" events.
• Exclusive Rewards: Offer exclusive rewards or bonuses for participating in weekend activities, such as bonus points, virtual currency, or special badges.

Frequency and Timing:

• Timing: Monthly campaign launched on Friday evenings to coincide with the start of the weekend.
• Frequency: Consistent every month to make sure inactive users remember and look forward to it.

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